The Twenty-Five Cent Gamble

The Twenty-Five Cent Gamble

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This story is a true, revealing, and sometimes shocking insight into the little known world of educational test publishing and the gamble that led the flamboyant Ethel Clark to become one of the industrya€™s major players. How she grew the business (once known as California Test Bureau, now CTB/McGraw-Hill) and dealt with the IRS, the unions, the U.S. Army, and her scholarly husband, Willis, was far from traditional, and her personal life was often scandalous. Ethela€™s drive to a€œbe somebody, a€ her disregard for conventional behavior, and her foresight in adopting leading-edge technology contrasted sharply with the persona of her husband Willis Clark, Ed.D. Willis was a pioneer in educational testing, who dedicated his life to the development of many nationally used educational tests and always emphasized the importance of designing tests with results to a€œhelp the teacher help the child.a€ Ethel and Willis greatly influenced the growth and prominence of one of Americaa€™s significant but controversial industries. An Appendix highlights test development from conception to the application of test results.The Pebble beach house was finally finished in 1958 and was far beyond expectations. Cannell and Chapin, a los angeles interior-decorating firm furnished it. it was ultimately featured in the local paper, the monterey herald. many of the homes in Pebble ... stationery was produced, and many decorative accents on the theme were purchased. i remember a time at ebb Tide, with its panoramic views of theanbsp;...


Title:The Twenty-Five Cent Gamble
Author: June Duran Stock
Publisher:Author House - 2012-11-20
ISBN-13:

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