The Power Report on Automotive Marketing

The Power Report on Automotive Marketing

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Segment Drivers drivera#39;s side airbag has been made standard, and anti-lock brakes are now available on one model. ... engine (85 and 124 horsepower) provide adequate acceleration, and their previous noise problems have been greatly reduced. ... as a stand-alone on its manual transmission model, it also bundles traction control with anti-lock on its automatic-equipped cars as a $725 option. In terms of customer satisfaction, Saturn ties rival Toyota Corolla for best in the segment.

Title:The Power Report on Automotive Marketing
Publisher: - 1993

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