The British Motor Industry, 1945-94

The British Motor Industry, 1945-94

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A fascinating and well-researched look at the British motor industry which will appeal to both academic readers and practitioners alike. Why are there now no major car manufacturers in Britain? Whisler considers this and the surrounding issues, making valuable comparisons with overseas manufacturers operating both in the UK and abroad, which provide us with additional interest and insight. Based upon careful use of company archives, this book covers in particular the issues of product development, quality, design, and range, ensuring that The British Motor Industry is destined to make a distinctive contribution to our understanding of the performance of UK manufacturers.Moreover, the diplomats argued that lack of spares aggravated the British quality problem. ... [and being] off the road for weeks, if not monthsa#39;, awaiting repairs in a market where drivers expected their cars to start regularly and operate a#39;withoutanbsp;...

Title:The British Motor Industry, 1945-94
Author: Timothy Whisler
Publisher:OUP Oxford - 1999-05-06

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