Powerlines

Powerlines

4.11 - 1251 ratings - Source



Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candidate, or an organization with a powerline outshines the competition every time. Steve Cone, author of Steal These Ideas!, reveals the secrets to contemporary marketing's biggest mystery: how to conjure the phrase that will make a product irresistible and memorable. This book restores the lost art of creating killer slogans to its proper place: front and center in every campaign. Drawing on examples of great and not-so-great lines from marketing, politics, and popular culture, Cone provides an irreverent, intelligent, and insightful primer on a singularly important aspect of brand building. Silver Medal Winner, Advertising/Marketing/PR/Event Planning Category, Axiom Business Book Awards (2009)... mattered, a manual floor-mounted shift that was anything but easy to manage, and a heating and cooling system that usually did the reverse of what the driver intended. ... in the woods, Bill Bernbach saw the way to uniquely position what some would consider nothing more than a covered motorcycle. ... Think about how cheap this car is and the money you will save to do other things, many other things. ... Fellow Bug owners, let everyone else think big and even bigger while you.


Title:Powerlines
Author: Steve Cone
Publisher:John Wiley & Sons - 2010-05-11
ISBN-13:

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