Management and Marketing of Services

Management and Marketing of Services

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This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies. This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees. The Management and Marketing of Services is a highly accessible text ideal for practitioners and students looking for a comprehensive treatment of this subject area.III Sequential customized service design Examples: Appliance and car repair, dry laundry, freight transportation, cleaning, ... retail stores, car rentals C F B IIII Reciprocal service designs Examples: Psychotherapy, medical care, legal advice , anbsp;...

Title:Management and Marketing of Services
Author: Peter Mudie, Angela Cottam
Publisher:Routledge - 2010-10-13

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