Handbook of Research on Mobile Marketing Management

Handbook of Research on Mobile Marketing Management

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qThis book provides a compelling collection of innovative mobile marketing thoughts and practicesq--Provided by publisher.This can be both a blessing and a problem for m-commerce ventures. ... O2 in Ireland echoed Landssiminna#39;s view that wireless carriers are more careful in their investments in new offerings given the economic downturn caused by the ... SMS has become very popular in the UK because of its lower cost as opposed to landline and voice telephony. ... In addition, a low PC penetration makes m- commerce more interesting to consumers since the mobile phone penetration is much higher.


Title:Handbook of Research on Mobile Marketing Management
Author: Pousttchi, Key
Publisher:IGI Global - 2009-11-30
ISBN-13:

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