From Concept to Consumer
In From Concept to Consumer, renowned product developer Phil Baker reveals exactly what it takes to create great products and bring them to market. Bakeras product successes range from Appleas PowerBook to the Stowaway portable keyboard, the most successful PDA accessory ever created. Here, he walks you through the entire development process, showing how to develop products holistically, reflecting the crucial linkages between product design, engineering, testing, manufacturing, marketing, and distribution. Youall discover what makes a winning product, and why great ideas are just 5% of the process...the easiest 5%! Youall find practical guidance for planning, establishing teams, creating marketing requirements, avoiding afeature creep, a prototyping, protecting intellectual property, market testing and positioning, preparing for customer service, implementing the optimal distribution strategy, and much more. After youave delivered your first breakthrough product, Baker shows how to follow up with another winner! Optimize your entire product development process Make everything work together seamlessly: from planning and engineering through distribution and marketing Get breakthrough industrial design without overpaying for it Deliver products that create a powerful emotional bond with your customer Time product delivery for maximum competitive advantage Make sure you donat reach your market too lateaor too early, either Leverage Asian manufacturing without falling victim to its pitfalls Successfully coordinate even the most complex worldwide product delivery programsIta#39;s so powerful that it can impact the emotional bond between the product and the user. As products ... bar for the industry. Although the Motorola Razr has a good ID, the company was unable to transform it into an aexperience, a as 7478_04.pdf.
| Title | : | From Concept to Consumer |
| Author | : | Phil Baker |
| Publisher | : | FT Press - 2008-10-22 |
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