Customers' Expectations of Service Quality in the Thai University Fitness Centers in Bangkok Metropolitan Area, Kingdom of Thailand

Customers' Expectations of Service Quality in the Thai University Fitness Centers in Bangkok Metropolitan Area, Kingdom of Thailand

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The importance of this research is to assist the management of health and fitness center at Thai University fitness centers to identify their customers' need, establish performance standards of service quality, update regulations for improving service quality, and measure the quality of employees.Service quality referred to the ability of an organization to meet or exceed customer expectations or a comparison to a customera#39;s evaluation of ... Satisfaction was an emotional state of mind reflecting the benefits (Cole aamp; Ilium, 2006) or outcome of an experience (Baker ... human beings based on physical and psychological health. Scope of the study This research investigated customersa#39; service qualityanbsp;...


Title:Customers' Expectations of Service Quality in the Thai University Fitness Centers in Bangkok Metropolitan Area, Kingdom of Thailand
Author:
Publisher:ProQuest - 2008
ISBN-13:

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