CRM in Financial Services

CRM in Financial Services

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* Customer Relationship Management, Customer Loyalty, Customer Centricity are key concepts in Business and Management thinking todayA Practical Guide to Making Customer Relationship Management Work Bryan Foss, Merlin Stone ... We discuss an approach (competitive advantage analysis) to preserving what is right in a financial services enterprise, describing a five-step ... A final, sixth step should also be taken to identify which of the remaining negative differences should be eliminated by using an appropriate corrective approach.

Title:CRM in Financial Services
Author: Bryan Foss, Merlin Stone
Publisher:Kogan Page Publishers - 2002

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