Born Global Standard Establishers

Born Global Standard Establishers

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Simone Wurster untersucht die Erfolgsfaktoren fA¼r die Realisierung internationaler De-facto-Standards durch junge Firmen, den sog. a€žBorn Globalsa€œ. Sie entwickelt ein Grounded-Theory-basiertes Modell fA¼r die Standardsetzung und -erhaltung auf der Datenbasis von 22 Fallstudien aus vier Kontinenten.Annual Report. http://www.adobe.com/aboutadobe/invrelations/ pdfs/ entire_2000annrpt.pdf, Abruf am 01.03.2010. Adobe ... Adobe Flash Player Enterprise Penetration. http://www.adobe.com/ ... featureID=979aamp;marketID=, Abruf am10.08.2009.


Title:Born Global Standard Establishers
Author: Simone Wurster
Publisher:Springer-Verlag - 2011-07-05
ISBN-13:

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